Marketing Thought Leader. 
Organizational Brand Innovator. 
Executive Leadership and Change Management Strategist.

Dara Royer is a visionary branding, marketing, and communications leader who currently serves as Senior Vice President and Chief Marketing Officer at Syracuse University. Over the past 20 years, she has led impact-generating, award-winning brand transformation efforts in the healthcare, international relief, and higher education sectors. Royer consistently cultivates high-performing teams leading them to advance important goals on behalf of mission-driven organizations.