Dara frequently authors thought leadership content, exploring topics such as storytelling, brand building, and women in leadership. She’s also regularly featured in marketing publications and on industry podcasts. Explore Dara’s latest insights below.
On Storytelling and Brand Building
In the Studio with 325 Productions: The Power of Storytelling
6 Storytelling Tactics for Marketers Working with a Scaled-Back Budget
3 Things the Stanley Tumbler Craze Taught Us About Brand Stewardship
How to Unleash the Power of Sticky Storytelling in Marketing Campaign
On Women in Leadership
The SMART Approach to Setting Professional Development Goals
10 Leadership Events and Training Opportunities for Women
The 10 Best Leadership Podcasts for Women Working Toward Their “What’s Next”
Find Your Voice, Communicate Your Value: How to Build a Personal Brand as a Woman
10 New Books About Leadership to Inspire Your 2024
9 Book Club Books for Women Leaders—Plus the Benefits of Reading Books Alone and Together
6 Questions to Ask Exceptional Women in Leadership
On Advancing the Industry
How to Break into Communications at a University or College w/Dara Royer, Syracuse University
Speaking Engagements and Presentations
Dara is frequently invited to speak on the power of using storytelling to drive action. Her most recent engagements have focused on data-driven and “sticky storytelling,” tapping into psychology and technology to tell stories that foster lasting engagement. Dara captures the attention of diverse audiences by exploring both the art and science of storytelling and other brand marketing topics.
* Mandela Washington Fellowship for Young African Leaders: Guest Instructor
Leveraging The Power of Storytelling to Drive Organizational Goals
* The Richmond Group Market Insights Forum: Presenter
Big Impact Through Small Shifts in Data Insight
* The Richmond Group Marketing Forum: Presenter
Data-Driven Purposeful Storytelling
* OnCon Executive Leadership Certificate Program: Instructor
Your Brand. Your Story. Harnessing The Power
* American Marketing Association Non-Profit Conference: Keynote Speaker
Crafting the “Sticky Story” The Art and Science of Creating Stories that Drive Lasting Engagement
* Social Capital Partnerships Conference: Presenter
Masters of Development Panelist
* Columbia University / Graduate School: Guest Lecturer
Building Non-Profit Cause Marketing Partnerships
* Georgetown University / Center for Social Impact Communications: Guest Lecturer
Non-Profit Brand and Fundraising